SLOW. At Povilenas, we epitomise slow fashion. We uphold ourselves to the highest standards of craftsmanship, sustainability and ethical practices. Each concept is rooted in the past, where it lends from tradition to acquire a timeless aesthetic. It lives in the present, as local artisans imbue their soul and story into the garment. And it transcends into the future as a long lasting, quality design that customers will wear for years to come.
SHORT. Making the supply chain as short as possible allows Povilenas full control from concept to the final seem. We work directly with local artisans and seamstresses to promote their craft, empowering and elevating them to world renowned status. Our materials are carefully sourced from local, European manufacturers All our fabrics are Global Organic Textile Standard (GOTS) certified and details like buttons are sourced from local suppliers. This way, we support local craftspeople with fair working conditions and pay.
STOP. We promote responsible consumption patterns as the highest form of expression. Slow fashion is the choice to articulate your individuality through clothing rather than mindlessly consuming the next passing trend. It is the choice to express over excess. Our collections embody this ethos by featuring long-lasting apparel in limited editions of less than 20 per pattern. Any excess fabric and clothing left from previous collections are upcycledin new collections — eliminating waste and the negative impact of producing new.
At Povilenas, we go beyond fashion. We are a movement dedicated to transforming the way we interact with clothing and redefining the concept of personal style. Our commitment to sustainability and social responsibility extends throughout every facet of our brand.In addition to empowering local artisans and seamstresses, we actively engage in community development initiatives. By working closely with these talented individuals, we not only provide fair employment opportunities but also foster skill development and cultural preservation. Through our collaborations, we aim to elevate traditional craftsmanship to world-renowned status while promoting a deep appreciation for cultural heritage.Our sustainability efforts extend beyond sourcing materials. We prioritize responsible production practices, ensuring that our manufacturing processes minimize environmental impact. From energy-efficient technologies to waste reduction strategies, we continually strive for excellence in sustainable manufacturing.Furthermore, we actively support initiatives that promote circular fashion. By embracing the principles of the circular economy, we seek to close the loop on fashion consumption. We encourage our customers to engage in responsible disposal of clothing, whether through recycling, upcycling, or donating to those in need. Through these efforts, we aim to reduce the overall environmental footprint of the fashion industry.At Povilenas, we believe that fashion should be inclusive and accessible to all. We offer diverse size ranges and prioritize body positivity, celebrating the beauty of every individual. Our commitment to diversity extends to our marketing campaigns, where we feature a range of models representing different ethnicities, genders, and ages. We strive to create a space where everyone feels seen, represented, and valued.As we look to the future, our commitment to innovation remains unwavering. We actively explore sustainable materials and production techniques, embracing emerging technologies that have the potential to revolutionize the fashion industry. We aim to be at the forefront of change, constantly pushing boundaries and setting new standards for sustainable and ethical fashion.Join us in our mission to reshape the fashion landscape. Together, we can make a difference—one timeless garment, one empowered artisan, and one conscious choice at a time. Let’s create a more sustainable and inclusive world where fashion becomes a force for positive change.