PRIVACY POLICY
Last Updated: 02.02.2024
Effective Date: 12.09.2026
Company: POVILENAS SAS
Location: Paris, France
Website: https://povilenas.com/
Contact: contact@povilenas.com
═════════════════════════════════════════════════════════════════════════
INTRODUCTION
POVILENAS SAS (“we,” “us,” “our,” or “Company”), a luxury fashion house
based in Paris, France, is committed to protecting your privacy and ensuring
you have a positive experience on our website. This Privacy Policy explains
how we collect, use, protect, and share information about you when you visit
https://povilenas.com/ (the “Website”) and interact with our services.
Please read this Privacy Policy carefully. If you do not agree with our
practices, please do not use our Website. By accessing and using our Website,
you acknowledge that you have read, understood, and agree to be bound by
all provisions of this Privacy Policy.
Questions or concerns? Contact us at: contact@povilenas.com
═════════════════════════════════════════════════════════════════════════
1. INFORMATION WE COLLECT
We collect information in the following ways:
1.1 INFORMATION YOU PROVIDE DIRECTLY
When you interact with our Website, you may provide information including:
• Contact information (name, email address, phone number)
• Billing and shipping addresses
• Payment information (processed securely through third-party providers)
• Customer service inquiries and correspondence
• Newsletter subscription preferences
• Survey responses and feedback
• Account profile information
• Preferences regarding our collections and services
1.2 INFORMATION COLLECTED AUTOMATICALLY
When you visit our Website, we automatically collect certain technical
information through:
LOG FILES
Our web servers automatically record:
• Internet Protocol (IP) addresses
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring and exit pages
• Click patterns and user navigation
• Date and time stamps
• General geographic location (country/region level)
• Device type (desktop, mobile, tablet)
This information helps us:
• Analyze usage trends and patterns
• Administer and maintain the Website
• Improve site performance and security
• Understand user behavior and preferences
• Generate anonymized demographic insights
• Detect and prevent fraudulent activity
COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar tracking technologies to enhance your experience:
• Session cookies (temporary; deleted when you close your browser)
• Persistent cookies (remain on your device for a specified period)
• Analytics cookies (track website usage and performance)
• Preference cookies (remember your settings and selections)
• Marketing cookies (used for targeted advertising)
• Functional cookies (enable website features and functionality)
You can control cookie settings through your browser preferences. Disabling
cookies may limit certain Website functionality.
1.3 THIRD-PARTY INFORMATION
We may receive information about you from:
• Google Analytics and similar analytics providers
• Advertising networks and platforms
• Social media platforms (if you interact with our content)
• Payment processors and financial institutions
• Shipping and logistics partners
• Customer reviews and feedback platforms
═════════════════════════════════════════════════════════════════════════
2. HOW WE USE YOUR INFORMATION
We use collected information for legitimate business purposes:
2.1 SERVICE DELIVERY
• Processing orders and transactions
• Fulfilling purchases and arranging shipping
• Providing customer support and assistance
• Managing your account and preferences
• Responding to inquiries and requests
• Sending order confirmations and shipping updates
2.2 COMMUNICATION
• Sending order confirmations and delivery notifications
• Notifying you of changes to our Website, policies, or services
• Responding to your requests and customer inquiries
• Sending requested newsletters or marketing communications (with consent)
• Providing product recommendations and personalized content
• Addressing concerns or complaints
2.3 ANALYTICS & IMPROVEMENT
• Analyzing Website usage patterns and user behavior
• Identifying and fixing technical issues and bugs
• Improving Website functionality, design, and user experience
• Conducting market research and trend analysis
• Measuring campaign effectiveness and ROI
• Testing new features and services
2.4 SECURITY & COMPLIANCE
• Preventing fraud, unauthorized access, and cybersecurity threats
• Protecting against malicious, deceptive, or illegal activity
• Enforcing our Terms and Conditions and legal agreements
• Complying with legal obligations and regulatory requirements
• Maintaining accurate business and transaction records
• Investigating potential violations
2.5 MARKETING & ADVERTISING
• Creating targeted advertising campaigns based on user interests
• Personalizing your browsing experience and recommendations
• Sending promotional materials (with your prior consent)
• Measuring advertising performance and effectiveness
• Conducting customer analytics and segmentation
• Retargeting campaigns across partner networks
2.6 LEGAL & BUSINESS OPERATIONS
• Complying with French, European, and international regulations
• Responding to legal requests and governmental inquiries
• Protecting our legal rights and interests
• Facilitating business operations and management
═════════════════════════════════════════════════════════════════════════
3. THIRD-PARTY SERVICES & INTEGRATIONS
Our Website uses third-party services that may collect and process information:
3.1 GOOGLE ANALYTICS
Google Analytics tracks Website usage and user behavior to help us understand
how visitors interact with our content.
Provider: Google LLC (United States & Ireland)
Data Processing: Aggregated usage analytics, user behavior patterns
Privacy Policy: https://policies.google.com/privacy
Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/
Opt-out Options: https://tools.google.com/dlpage/gaoptout
3.2 GOOGLE DOUBLECLICK DART COOKIES
Google uses DART cookies to deliver targeted advertisements based on your
browsing history across our Website and other sites.
Purpose: Personalized advertising, interest-based content
Provider: Google LLC
Opt-out: https://policies.google.com/technologies/ads
Settings: https://adssettings.google.com
3.3 GOOGLE ADS & GOOGLE MARKETING SOLUTIONS
We may use Google Ads, Google Merchant Center, and related services for
marketing and analytics.
Provider: Google LLC
Purpose: Campaign tracking, conversion measurement, audience analysis
Privacy Policy: https://policies.google.com/privacy
Opt-out: https://adssettings.google.com
3.4 ADVERTISING PARTNERS
We partner with third-party advertising networks to deliver targeted ads
across the internet. These partners may include:
Each partner is independently responsible for their data practices. We
encourage you to review their Privacy Policies to understand how they handle
your information.
3.5 PAYMENT PROCESSORS
Payment information is processed through secure third-party payment processors.
We do not store complete credit card information on our servers. We only
retain the last four digits for reference purposes.
Payment processors maintain their own Privacy Policies and security standards
compliant with PCI DSS (Payment Card Industry Data Security Standard).
3.6 SHIPPING & LOGISTICS PARTNERS
We share shipping addresses and order information with logistics partners
necessary to deliver your purchases.
Partners may include: [Add your shipping partners]
These partners maintain independent Privacy Policies and are bound by
confidentiality agreements.
3.7 HOSTING & INFRASTRUCTURE
Website Hosting: [Provider Name]
Location: France / European Union
Our Website is hosted on servers located in France and the European Union,
ensuring compliance with GDPR and European data protection standards.
═════════════════════════════════════════════════════════════════════════
4. DATA SECURITY
4.1 SECURITY MEASURES
We implement industry-standard and best-practice security measures to protect
your information:
• Secure Socket Layer (SSL) encryption (minimum 256-bit) for all data transmission
• HTTPS protocol on all pages handling sensitive information
• Secure server infrastructure and firewalls
• Intrusion detection and prevention systems
• Regular security audits and vulnerability assessments
• Penetration testing by third-party security professionals
• Access restrictions and multi-factor authentication for administrative accounts
• Employee training and awareness programs on data privacy and security
• Compliance with applicable data protection regulations (GDPR, French data protection law)
• Regular backup and disaster recovery procedures
4.2 PCI DSS COMPLIANCE
Our payment processing meets PCI DSS (Payment Card Industry Data Security
Standard) Level requirements. Payment information is handled by certified
third-party processors.
4.3 LIMITATIONS
While we implement robust security measures, no method of transmission over
the internet is 100% secure. We cannot guarantee absolute security against
all threats. Users access our Website at their own risk.
In the event of a data breach, we will notify affected individuals and
relevant authorities as required by law.
═════════════════════════════════════════════════════════════════════════
5. YOUR PRIVACY RIGHTS & CHOICES
5.1 COOKIES & TRACKING TECHNOLOGIES
You can control cookies through your browser settings:
• Accept or decline cookies
• Delete existing cookies
• Block specific cookie types
• Receive warning before cookies are placed
Browser cookie management resources:
Google Chrome:
https://support.google.com/chrome/answer/95647
Mozilla Firefox:
https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Apple Safari:
https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Microsoft Edge:
https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
Internet Explorer:
https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
5.2 MARKETING COMMUNICATIONS & ADVERTISING
You may opt out of promotional emails and targeted advertising by:
• Clicking the “Unsubscribe” link at the bottom of any marketing email
• Contacting us at: contact@povilenas.com with your request
• Updating your account preferences on our Website
• Using opt-out mechanisms provided by advertising partners
• Adjusting your cookie preferences to disable marketing cookies
Your opt-out request will be processed within 10 business days.
5.3 DATA ACCESS, CORRECTION & DELETION
You have the right to:
• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Update outdated information
• Request deletion of your data (where legally permitted)
• Receive a copy of your data in a portable format (data portability)
• Object to certain types of processing
To exercise these rights, please contact us with a clear description of your request:
Email: contact@povilenas.com
Subject Line: [GDPR Data Request / Data Access Request / Data Deletion Request]
We will respond to legitimate requests within 30 days (or as required by law).
5.4 DO NOT TRACK SIGNALS
Some browsers include a “Do Not Track” (DNT) feature. Our Website does not
currently respond to DNT signals. We process data as outlined in this Privacy
Policy regardless of DNT status. However, you can disable cookies and
tracking through your browser settings (see section 5.1 above).
5.5 CALIFORNIA CONSUMER PRIVACY ACT (CCPA) – If Applicable
If you are a California resident, you have additional rights under the CCPA:
• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale or sharing of personal information
• Right to non-discrimination for exercising CCPA rights
To exercise CCPA rights, contact: contact@povilenas.com
5.6 EUROPEAN GDPR RIGHTS
If you are located in the European Union or United Kingdom, you have rights
under GDPR including:
• Right of access (Section 5.3 above)
• Right to rectification (correction)
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to lodge a complaint with your data protection authority
═════════════════════════════════════════════════════════════════════════
6. CHILDREN’S PRIVACY
6.1 AGE RESTRICTION
POVILENAS does not knowingly collect, solicit, or maintain personal
information from individuals under 13 years of age. Our Website and services
are intended for users aged 13 and older.
In France and the European Union, the digital age of consent is typically
16 years old. We comply with the higher standard and do not knowingly collect
data from anyone under 16.
6.2 PARENTAL INVOLVEMENT
We encourage parents and guardians to:
• Actively monitor their children’s internet activities
• Teach children about responsible online behavior and privacy risks
• Use parental control tools and content filters
• Maintain open communication about online privacy and safety
• Review this Privacy Policy with their children
6.3 REMOVAL OF CHILDREN’S DATA
If we discover that a child under 13 (or under the applicable age of digital
consent in your jurisdiction) has provided personal information without
parental consent, we will immediately:
• Cease collection of such information
• Delete the information from our active records
• Notify the parent or guardian (if contact information is available)
If you believe a child has provided information to our Website, please
contact us immediately at: contact@povilenas.com
Subject: [URGENT: Child Privacy Concern]
We will investigate and respond within 24-48 hours.
═════════════════════════════════════════════════════════════════════════
7. DATA RETENTION POLICY
We retain personal information for as long as necessary to:
• Fulfill the purposes outlined in this Privacy Policy
• Comply with French, European, and international legal requirements
• Resolve disputes and enforce agreements
• Maintain accurate business and financial records
• Satisfy regulatory and tax obligations
SPECIFIC RETENTION PERIODS:
Customer Transaction Data: 7 years
(French law requires retention for tax and accounting purposes)
Newsletter Subscribers: Until unsubscribed
(Immediately upon unsubscribe request)
Customer Service Records: 3 years
(From date of last interaction)
Analytics Data: 26 months
(Google Analytics default; aggregated data retained longer)
Log Files: 30 days
(Active server logs; archived logs per legal requirements)
Marketing Communications: Until consent withdrawn
Payment Information:
PCI DSS compliant retention (typically 1 year for reference only)
Cookies: Based on type
(Session: end of session; Persistent: defined lifespan)
When data is no longer needed, we securely delete or anonymize it using
industry-standard methods.
═════════════════════════════════════════════════════════════════════════
8. INFORMATION SHARING & DISCLOSURE
8.1 WHEN WE SHARE INFORMATION
We do not sell, rent, trade, or lease your personal information to third
parties for their marketing purposes. We may share information only in these
circumstances:
SERVICE PROVIDERS
• Payment processors (secure credit card processing)
• Shipping carriers and logistics partners (order fulfillment)
• Web hosting providers (Website infrastructure)
• Email service providers (communications)
• Analytics providers (performance measurement)
• Customer support platforms
• Data backup and security providers
These service providers are contractually bound to:
• Use data only for specified purposes
• Maintain confidentiality and security
• Comply with applicable data protection laws
• Not disclose to unauthorized third parties
LEGAL COMPLIANCE
• Court orders, subpoenas, or legal process
• Government investigations and regulatory inquiries
• Legal disputes and litigation
• Protection of public safety or national security
• Enforcement of our Terms and Conditions
BUSINESS TRANSFERS
• Merger, acquisition, or sale of assets
• Bankruptcy or similar proceedings
• Change of ownership or corporate restructuring
In such cases, we will provide notice and opportunity to opt-out where
applicable.
YOUR EXPLICIT CONSENT
• Marketing purposes (with your written or electronic consent)
• New uses not described in this Privacy Policy
• Third-party partnerships (with your authorization)
AGGREGATED & ANONYMIZED DATA
• Demographic insights and trend analysis
• Business intelligence and market research
• Performance metrics and reporting
• Public statistics and academic research
This data cannot identify you personally.
8.2 THIRD-PARTY LINKS & EXTERNAL WEBSITES
Our Website may contain links to third-party websites, social media platforms,
and external services. We are not responsible for their privacy practices,
content, or security. We encourage you to:
• Review their Privacy Policies before providing information
• Understand their terms of use
• Check their security certifications
POVILENAS is not affiliated with nor endorses external websites merely by
linking to them.
8.3 SOCIAL MEDIA & PUBLIC PLATFORMS
If you interact with our social media presence (Instagram, Facebook, TikTok,
etc.), those platforms may:
• Collect information about you independently
• Track your activity